"McDonald's offre 20 000 tasses à café froissées Revol" by DDB Paris

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Eurobest 11 - Gold Direct - Greenpeace A NEW WARRIOR

A NEW WARRIOR Advertiser GREENPEACE Product GREENPEACE Entrant DDB PARIS, FRANCE Type of Entry: Best Use of Direct Marketing Category: BEST USE OF DIGITAL MEDIA Advertiser/Client: GREENPEACE Product/Service: GREENPEACE Entrant Company: DDB PARIS, FRANCE DM/Advertising Agency: DDB PARIS, FRANCE Creative Credits Name Company Position Alexandre Hervé DDB Paris Executive Creative Director Benjamin Marchal DDB Paris Art Director Olivier Lefebvre DDB Paris Copywriter Xavier Mendiola DDB Paris Account Supervisor Paul Ducré DDB Paris Account Supervisor - Les 84 Prod Compagny - Panarama Sound Production - Virtek 3D modelisation
Bouygues Telecom: Flashback Book Facebook App

Advertising Agency: DDB, Paris, France Executive Creative Director: Alexandre Hervé Copywriters / Art Directors: Siavosh Zabeti, Alexander Kalchev Account Supervisor: Marie-Laure Dangeon, Antoine Gilbert Strategic Planner: Fabien Leroux Advertiser's Supervisors: Jean-Michel Stassart, Jean-Luc Gonzales
Agencia de Turismo (Acción en vía pública realizada por DDB Paris)

Las acciones BTL buscan que te busquen, es decir que generan en las personas a las que van dirigidas, un poco de intriga, curiosidad, o ganas de descifrar, buscar el porqué o enterarse de que se trata lo que están experimentando. * Esta acción no fue realizada por CAJA NEGRA, simplemente es a modo ejemplificativo del estilo de comunicación que podemos realizar en la agencia.
Tiji - Balloon

Whereas TV is usually blamed for all evil especially when it comes to children, this campaign positions Tiji as the TV channel of development and imagination. This animated movie won the 2009 Stratégie Grand Prix and a Silver Lion in Cannes Festival. More info on www.tiji.fr
The Parisians - Cover Takeover

UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY.
Eurobest 11 - Gold Outdoor - Tropicana BILLBOARD POWERED BY ORANGES

BILLBOARD POWERED BY ORANGES Advertiser PEPSICO FRANCE Product TROPICANA Entrant DDB PARIS, FRANCE Type of Entry: Ambient Category: AMBIENT: SPECIAL BUILD Advertiser/Client: PEPSICO FRANCE Product/Service: TROPICANA Entrant Company: DDB PARIS, FRANCE Advertising Agency: DDB PARIS, FRANCE Creative Credits Name Position Alexandre Hervé Executive Creative Director Alexander Kalchev/Siavosh Zabeti Creative Director Alexander Kalchev/Siavosh Zabeti Copywriter Alexander Kalchev/Siavosh Zabeti Art Director Clemens Ascher Photographer Guillaume Cossou/Florence Gabet Art Buyer Julie Régis/Edouard Teixeira Account Supervisor Rachel Milutinovic Advertiser's Supervisor
Eurobest 11 Gold Outdoor Tropicana BILLBOARD POWERED BY ORANGES
Le Barran Chicken "Diamond"

Nobody would trust a chicken. Except if it comes from Le Barran Chicken. Then, a salesman can peacefully answer a phone in the back of a luxurious jeweller's shop, leaving Le Barran Chicken facing alone two sumptuous necklaces. Le Barran Chicken. The chicken you can trust.
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ATTRACTION

Attraction: The world's first interactive anime DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french dolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels.
Volkswagen Commercial Vehicles "Monocycle"

Professionals took dangerous risks on the road. Dangerous risks that they'd never took at work, because of their responsible professionalism. As a butcher would never slalom inside of a cold room on a monocycle. Don't do on the road what you'll never do at work.
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Lipton feat.Outlines - Discover how far tea can take you

Lipton releases a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. A melodic adventure signed by DDB Paris. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful. Creative Directors : Pierrette Diaz/Matthieu Elkaim Creatives : Nicolas Berthier/François Guyomard Interaction Director : Branislav Peric Digital Producers : Guillaume Cossou / Sophie Hoffman Client partner : Marina Zuber Account Director : Olga Papikian Account Manager : Lennie Stern Production : B-Reel
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Volkswagen Commercial Vehicles "Glasses"

Professionals took dangerous risks on the roads. Dangerous risks that they'd never took at work, because of their responsible professionalism. As a sawmill worker would never carry joker glasses instead of safety glasses to use a dangerous cutting machine. Don't do on the road the things you'll never do at work.
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Nike - V for Victory - Pétanque Ben Arfa

Comment attirer l'attention sur le lancement d'une nouvelle collection textile dédiée au football ? Faire porter à des footballeurs locaux le produit sportswear et sappuyer sur le classico PSG-Marseille pour créer deux films viraux, lun avec Hoarau (PSG), lautre avec Ben Arfa (Marseille). Les deux films viraux ont été lancés sur Internet le 20 février 2009 à 15 jours d'intervalle. Un mois plus tard, le classico PSG-Marseille avait lieu. Les vidéos ont été vues plus de 500000 fois en 3 semaines et relayées sur plus de 300 blogs ainsi que Telefoot, le Grand Journal, I Télé
LIVRE FLASHBACK

Livre flashback : vos meilleurs souvenirs Facebook dans un livre, par Bouygues Telecom. Avec le Livre flashback, très bientôt, vous pourrez garder tous ces merveilleux statuts et photos dans un vrai livre ! Rendez-vous sur www.facebook.com
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INPES - La chance

Cette campagne contre le tabagisme actif oppose la chance infime qu'est la vie à la probabilité écrasante de la gâcher en fumant. Pas de discours, pas de paternalisme, juste des faits et une mise en perspective vertigineuse. Plus d'infos sur www.tabac-info-service.fr et http
Lipton - Pyramid - La piscine

Pour la campagne européenne de Lipton Pyramid, DDB° revisite le tea-time en communiquant sur l'expérience sensorielle et gustative unique offerte par le produit, plutôt que d'en décrire rationnellement les avantages. Plus d'infos sur www.lipton.fr
Bouygues Telecom - Ideo

Avec Ideo, les Tout-en-un mobile et box, Bouygues Telecom innove encore une fois au service de ses clients et révolutionne le marché des télécommunications. Un tel événement exigeait un spectacle en communication. C'est donc avec un film épique et humain que la marque lance la 1ère offre quadruple play en France. Plus d'infos sur www.bouyguestelecom.fr
Lactel Eveil - Dis Papa

Pour parler de son lait de croissance Eveil, Lactel a choisi de mettre en avant le bénéfice du produit : l'épanouissement de lenfant qui sexprime par les comportements parfois taquins de ces chers bambins face à leurs parents. Une saga qui dure depuis plus de 15 ans. Plus d'infos sur www.lactel.fr
Brandt - Silence (VF)

Le nouveau lave-vaisselle de Brandt est tellement silencieux qu'il en devient terriblement ennuyeux. Du moins, c'est ce quen pensent les autres objets de la maison auxquels DDB° a donné la parole. Plus d'infos sur www.brandt.com














